CEO & Founder, CMO GROW
“The Science of Marketing”
Every year, companies across the globe spend billions on marketing programs in the hopes of gaining more market share than their competitors. Unfortunately, much of that spend fails to deliver any return and businesses are left wondering why. In this session, we’ll discuss how to recognize and avoid weak marketing programs and how to build sequences that will persuade someone to consider your company’s product.
1. Why companies spend billions each year on marketing programs
2. Why most marketing programs fail and how to steer clear of them
3. The proper sequencing to persuade someone to consider your company’s product
Chris Lundell has more than 25 years of established leadership and experience in sales, marketing, operations management, finance, and product management. Chris served as Chief Marketing Officer and VP of Business Development at Vivint Solar. Before Vivint Solar, Chris spearheaded start-up operations in North America for NexThink Technology, a Switzerland-based technology company. Chris also served as Chief Executive Officer of Corda Technologies, which was acquired and later rebranded to Domo. Chris was Chief Marketing Officer and Chief Operating Officer while at Domo. Chris also ran Asia Pacific and North America marketing during his 13 years at Novell.
Chris holds both an M.B.A. in Finance and a bachelor’s degree in Business Management from Brigham Young University. He currently serves as the Acting Managing Board Member of Deductr, a computer software company that helps business owners manage their tax deductions.
Chris resides in Alpine, Utah.