George Sadler

Sr. Director of Enterprise Marketing & Analytics, Adobe

“Relevance is the new ROI: It’s the metric that matters.”

It’s the key to the kingdom of customer experience. But to be relevant, you must know your customer.

Key Takeaways:

1. How to become a “customer intelligent” company by connecting the dots

2. How to enable employees to make “customer intelligent” decisions

3. Learn to measure relevance at every step of the customer journey

George currently leads Adobe’s enterprise marketing and customer insights team. This team of amazing researchers and analysts is maniacally focused on making the customer the center of our enterprise sales and marketing plan. George joined Adobe from eBay, where he led their global marketing analytics team. Prior to that, George held numerous marketing and analytics roles at Dell and LexisNexis. Most notably, George was a founding member of Dell’s global marketing sciences organization, leading business intelligence, social media insights, market & customer research, and data modeling teams.

Prior to corporate America, George spend 13 years in government service with the FBI, US Army and US Marine Corps in various operations and intelligence functions. He holds a B.A. in Near Eastern Studies from UCLA and an MBA from the University of Texas, Austin. George lives in the San Francisco Bay area, with his wife and three daughters. When not at work or spending time with his family, George enjoys competitive racing as a cyclist and triathlete.