Founder & CEO, Scaling Point
“Focus to Grow – Find the leverage inside your business to accelerate growth”
For most established companies, incremental revenue growth comes from adding more salespeople, more training, more technology, more advertising, more digital marketing, more measurement and more staff. Adding more tactical execution works to a point–until it doesn’t. Eventually, the returns on tactical investments fall and growth flattens.
When growth slows, what worked before just doesn’t produce the same results. More isn’t always better at these inflection points. There is always something deeper going on that your data doesn’t reveal–unless you know how to look for it.
Growth strategy advisor Greg Head will explain how the success of modern sales and marketing execution depend on foundational strategic levers that are often ignored. Greg will lead a fascinating and practical talk with simple stories and vivid examples to shed light on the counterintuitive laws of scalable growth.
1. Clarity on new approaches to employ at specific phases of growth
2. The three most common focus strategies you can use to grow faster
3. Overcoming the “myth of more” to create leverage to overcome growth plateaus
4. Greg is the Founder and CEO of Scaling Point. Scaling Point helps companies successfully grow from startup to scale-up by finding the unique leverage point inside their businesses that propels them to the next level.
Greg had a successful career for 30 years in the software business. He was part of part of the startup and growth stages of three great companies which have created over $2 billion in total revenue in the CRM software industry. He has advised hundreds of startup founders and small business owners as a consultant, advisor or board member.
Before starting Scaling Point, Greg was chief marketing officer at Infusionsoft where he helped grow the company from $15 million to $100 million. Greg was also a co-founder of SalesLogix, the first mid-market CRM software, which went public in 1999 and was bought by Sage plc in 2001 for $300 million. He was also an early employee and product manager at ACT!, the best-selling contact manager used by four million salespeople in the 1990’s.