Joe Gelata

VP of Business Operations, Axonify

“Revenue Operations: What is it, Why You Need it, and How to Build it”

1. What Rev Ops is and how it functions, including the 4 pillars: Insights, Tools, Ops and Enablement
2. How and when to build a Rev Ops team and who to hire
3. Risks and mitigation strategies for a centralized ops team


From start-ups to some of the largest global software providers, Joe has spent over a decade in Sales, Marketing, and Operations, enabling technology companies to scale by putting data-driven insights into action. This includes client side engagements with Vidyard and Sybase (an SAP Company) plus a successful exit with Singapore based agency, Verticurl, where he helped build their North American operations and global client strategy before being acquired by OgilvyOne (a WPP company).

Joe is a pioneer of the Revenue Operations and Business Operations models, which allow companies to grow faster by aligning data, tools, processes, and knowledge across the organization. He holds a Bachelor’s degree in Economics and Psychology from York University and a post-graduate diploma in Marketing Management from Humber College. He is currently Vice President of Business Operations at Axonify, a high-growth SaaS company in Waterloo, Ontario.