VP of Product Marketing, Pluralsight
“Creating a Data-Driven Go-to-Market Strategy”
A pivotal moment in any marketer’s career will be when they present their company to the market. Understanding the problems they’re solving, who their customers are, and if the company’s messaging and pricing will resonate with the people that matter is crucial. To get it right, marketers need to test and refine their strategy until they build a launch plan that will attract not only customers, but an entire community of people that will drive company growth for years to come.
1. Understanding the problem
2. Quantify personas
3. Measuring your messaging
4. Identifying the right price
5. Testing and iterating
Lindsay Bayuk is the VP of Product Marketing at Pluralsight where her teams lead global market research, messaging, sales enablement and product launch strategy. Pluralsight is the technology learning platform for enterprises that need to enhance the expertise of their technologists to keep up with the pace of technological change and deliver key innovations on time, on budget, and securely.
She was previously the VP of Product Marketing at Price Intelligently, Head of Product at Pure Chat, and Director of Product at Infusionsoft. Lindsay is an advocate for market-focused, data-driven marketing and product development.