Founder and CEO, Solistic
“Garbage In, Garbage Out? Data Readiness Means Data Quality with BI”
1. Web analytics instrumentation around site experience and business-level KPIs
2. Naming conventions that deliver maximum insight for digital marketing campaigns
3. How data blending accelerates audience insight
4. How to avoid chasing vanity metrics and nail ROI with closed-loop analytics
Ryan DeShazer is an accomplished marketing professional with fifteen years of experience in the fields of search engine marketing, social media marketing, and data analytics. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan established and built the global search and analytics practice at gyro, an Advertising Age Top 50 global B2B agency and part of the Dentsu Aegis network.
In 2012, Ryan joined inVentiv Health and successfully led its digital and media organizations for nearly three years. Today, Ryan runs Solistic, a marketing performance optimization firm with a focus on digital marketing analytics. Solistic holds analytics certifications from Adobe, Datorama, Google, Grow, and Origami Logic.
Ryan earned a bachelor’s degree in marketing and management from the University of Kentucky and a MBA from the University of Louisville. He lives with his wife and three children in Columbus, Ohio.