SVP, CDO/CIO for Brinker International, Inc.
“How Chili’s is Using Data to Change the Casual Dining Industry”
Whether you are a $4B Restaurant company or a $2M start-up, Data and Analytics will change your business.
1. Team Members use data every day to improve the Guest Experience
2. General Managers are able to run better restaurants because of the data and reporting they now have
3. The Restaurant Support Center (Corporate Headquarters) uses analytics and reporting to improve marketing, solve technology issues, and better manage the Brand’s financials.
Wade Allen is Senior Vice President and Chief Digital Officer for Brinker International, Inc. In this newly established role, he leads the evolution of Brinker’s information technology organization and the creation of a seamless and efficient end-to-end digital experience from Team Member to Guest for both Chili’s® Grill & Bar and Maggiano’s Little Italy®.
During his tenure, Wade served as Vice President of Digital Guest Experience and Analytics for Chili’s leading the brand to be recognized as the technology leader in the casual dining restaurant industry. He also led the implementation and continued advancement of Ziosk® tabletop devices, which rest in the hands of each Guest at nearly every Chili’s restaurant across the country.
Prior to joining Brinker in 2014, Wade served as President of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive, where he was responsible for the company’s overall strategy and retail digital shopper marketing initiatives as well as new business growth and product ideation. He held positions as Vice President of Retail for Rockfish Interactive and as Account Director/Solution Lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands.